Take a screenshot of your video thumbnail or by creating an animated GIF of your video and adding a play button to it.Add the image of your video thumbnail to an email.Upload your video to a video hosting site like YouTube.Here’s how you can share a video through email with this method: Be sure the video described in your email is at or near the top of the page you’ve linked. It works by including an image-either a thumbnail image or an animated GIF-of your video in an email that links to a landing page. This method works really well for recipients who are reading the video email on their iPhone or other mobile devices. It offers email recipients an engaging preview of the video while still enabling them to click, watch your video, and continue exploring your site. Our recommended way to email a video is linking an image or animated GIF. Here is a breakdown of the strengths and weaknesses of four ways to add a video to an email: Link + image Do you care more about a seamless video-watching experience in the email, or are you more interested in getting clicks to your site? How much time can you spend on adding videos to email? Do you know how to use HTML? 4 ways to email a videoĬhoosing your method for emailing a video depends on what’s most important to you. Here is a comprehensive resource on how email apps display content differently, and which types of video content to avoid.īy thinking about “clickability” and compatibility, you can evaluate the best way for your business to send video emails. For best results, you have to try to give every recipient, no matter what client they use, the same email experience. They all have different ways of displaying emails and attachments. Experience across email platformsĮmail apps-or clients-are not created equally. In the example above, it looks like the video is embedded into the email, but it’s really an animated GIF image with a play button over it. Think about “clickability” when deciding how to present a video in an email.Īdrenaline Travel newsletter created with MailerLite Not to mention, humans are visually oriented, so imagery is more likely to catch attention in a crowded inbox. Video is a visual medium, so it only makes sense to promote it with images. Imagery is the best way to alert readers to a video in your email. People are less likely to watch your video if you represent it as a long URL link in an email. Want to learn how to send a video through email? These are the two things you have to keep in mind: An engaging visual preview The must-haves for sending a video through email
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